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Doing Business During Stampede Week in Calgary
Here in Calgary, it’s almost time for our international claim to fame — the Calgary Stampede. We’re getting excited to celebrate with friends and colleagues alike. But as a business owner, you may...
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Working with your Spouse
A lot of people told us it was a bad idea to try working with your spouse. But regardless, I hired my husband to work in my marketing firm. He had no specific marketing qualifications. So what...
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Should You Raise Your Prices? Here are 12 Powerful Indicators
Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In...
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A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with...
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Looking for Absurdly Big Marketing Ideas?
This fall, Gary and I had a little fun zipping out to BC for the weekend, and found some insanely big pumpkins at Creston Fruit Market, a wonderful roadside market that we usually visit in the late...
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AI in Marketing: Using it the Right Way
Since I strongly believe that personality is what makes content “alive,” I’ve been pretty skeptical about using AI in marketing. Today I decided to take a pass at using AI to generate some content...
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7 Key Business Lessons Found in Sports
As Tenato recently added a client in the sports and recreation industry, I’ve been reading and learning a lot about team sports, and noticing the interesting parallels to business. You might think this...
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Should You Give Seasonal Price Discounts?
You’ve set your prices. Why would you want to give away any discounts, whether seasonal discounts or otherwise? Some businesses never give a discount. And others are addicted to doing so. Too much and...
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Personal Marketing for 2024
There’s marketing for a business, which usually involves quite a formal plan, and then there’s personal marketing. It’s a little like making a new year’s resolution, but what I’m talking about is you,...
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Are Focus Groups a Good Idea?
Focus Groups are a unique method of qualitative market research – that deeper type of market research that uncovers behaviour and attitudes, and why people feel or act the way they do. Usually held in...
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